December 18, 2018

THE AMERICAN MEME & TEDDY BEAR COATS

Details: Tiger Mist Teddy Jacket, currently sold out  similar jacket from Gap, here |

I’m currently watching American Meme on Netflix, and if you haven’t already, you need to check it out. It’s super interesting and entertaining. It’s actually slightly alarming that the memes, social media and influencers have become such a huge part of the American culture, and to be able to watch the evolution of social media and the rise of these influential, insta-famous influencers is INSANE. I remember when I was interning at an online subscription beauty box doing social media my first year out of college, and I was talking to my boyfriend and his family discussing whether or not social media would last and if the rise of influencers is actually something to seriously consider as a career/part of marketing. Immediately, my bf and his family laughed and said it would likely fizzle out. I hesitantly agreed…that was six years ago and social media has only evolved and grown. As a marketing professional, it’s so interesting to watch, learn and navigate through this brand new age of marketing.

Okay. Now that I’m done plugging American Meme, let’s talk about this comfy cozy teddy coat that I purchased from Nordstrom at the beginning of the winter season. I’m not sure I need to really sell this must-have since it’s not only super cozy and necessary for the winter season, but it’s stylish and not easy to wear since it’s not as bulky. It’s been so cold in Boston lately that I would even wear this under my puffer coat since I’m always so cold in the office…and in general. It’s also roomy enough for you to wear a relatively thick layer underneath. If you live in a mild climate this could potentially serve as your mid-winter coat. I also feel like I’m channeling my inner JLO with this outfit, straddling the crosswalk in the streets of South Boston, aka “my block.” I’m definitely less JLO and more nameless Hallmark movie character trying to master her best urban wear/big city outfit. Introduce me to a hometown flannel wearing hero and put a bow on it…Happy Holidays! 

xx

Jackie 

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